Get your Spiral Wishing Wells sponsored by an area business!
Just look at the advertisements in your local newspaper and you will find many businesses who spend hundreds of dollars each day on advertising. They can't buy better exposure than you can offer on Spiral Wishing Wells placed in the best retail locations in your city. Mom, Dad, and little Suzy and Billy will be standing at a Well having fun and seeing the sponsorship message, "Made possible by your friends at XYZ Company..."
Car dealerships, real estate companies, long distance companies, soft drink bottlers, and every other kind of company that doesn't have it's own retail space would love to sponsor some Wells...all you have to do is show them the opportunity. Car dealerships seem to be the most eager sponsors.
A used car dealership in Dayton, Ohio offered to sponsor up to 200 Wells to be placed for area charities. With plans like this, the charities receive 100% of the income, and the dealership gets to display their message on the lower half of the sign. Everybody wins!
How to Get a Sponsor
The first step is to get a Well placed. A prospective sponsor absolutely must be able to see how much fun people have with it. They want to make sure that people aren't feeling "solicited" so they will have nothing but warm feelings about the corporate sponsor. The only report we've heard about successfully getting a sponsor before a Well is placed is when there is already one in the community such as at a museum or zoo where the sponsor can observe it in action. Certainly, after you have at least one Well in a prominent retail location, you can line up several corporate sponsors for other locations using that first Well as your "demo."
Most sponsorship arrangements are for $1500 the first year (or at least enough to pay for a Well) followed by $1,000 for each year therafter. There is plenty of room on the bottom-right area of our generic sign for their message. They will gladly make the artwork for you to slip into the sign frame. They'll want their logo and a message such as, "Sponsored by John Doe Ford" or, "Made possible by your friends at Tri-City Chevrolet." If they want to distribute peel-off coupons from the sign, you can offer to keep the coupon pads full each time you collect the money.
If you want to place several Wells throughout your city, we recommend that you offer a car dealership the exclusive chance to sponsor all the Wells you plan to place in that city. Car dealerships are very eager to have good will with their community, are locally-owned, and therefore are very likely to make a fast decision in your favor.